What is Truck Advertising and How Does it Work?
Trucks can make an incredible advertising impact at far less expense than traditional highway billboard advertising.
Trucks of all sizes typically cover enormous areas of ground, which guarantees that the ads which appear on their sides will be seen by a very large number of individuals.
Truckside advertising has been around for a very long time and has gained a lot of popularity because of it's affordability and effectiveness.
What is Truck Advertising?
Freight carriers rent space on their vehicles to be used for advertising purposes. This gives them additional revenue with little or no additional effort on their part. Sometimes called mobile billboard advertising, these freight carriers can give a huge amount of visibility to advertisers.
How Does it Work?
US Mobile Marketing works with local, regional and national freight carriers who are looking for businesses that want to advertise on the sides of their trucks.
We contract with companies who are looking for an efficient way to advertise locally or nationally and make arrangements with our large network of freight carriers who are looking for advertisers.
We work with you throughout the entire process from choosing the right transport vehicle, the number of vehicles, design of the graphics that will be placed on the vehicles, manufacture and printing of the graphics and, finally, the placement of the graphics onto the vehicles.
US Mobile Marketing will optimize your mobile ad to the available advertising space on the chosen vehicle for maximum impact for your advertising dollars.
We do everything to make it easy! | |
| • Design | |
| • Full color graphics printing | |
| • Graphics application< | |
| • Scheduling | |
| • Nationwide or local driving | |
Truck side advertising
costs less than highway billboard advertising!
How Much Does Truckside Advertising Cost?
The expense per impression is much lower when compared with that of static highway billboards.
The cost of truckside advertising campaigns will depend upon a variety of factors such as size of vehicles, the number of vehicles and the duration of the campaign.
What Are the Benefits of Truckside Advertising?
The Outdoor Advertising Association of America calculates that each truck can generate 30,000 to 70,000 impressions per day.
According to Outdoor Advertising Magazine, outdoor mobile media billboards can have as high as a 97% recall rate. This makes mobile billboards on trucks much more effective than traditional outdoor billboard advertising.
The American Trucking Association noted 91% of the targeted audience noticed the text and graphics on truck advertising. The majority of the people who see the Mobile Billboard recall seeing the message and a large percentage recalled the specific advertisement.